Customer-First Digital Rebates: Automate Compliance, Verification, and Payouts with Brij

Rebates should be one of the simplest tools in a marketer’s playbook. But between state regulations, consent requirements, payout logistics, fraud prevention, and inconsistent customer experiences, most brands feel overwhelmed long before their first redemption.

It’s why traditional rebate programs often fall flat — or rely on outdated clearing houses that create friction, delay payouts, and provide little visibility into real customer behavior.

Brij was built to change that.

With Brij, brands can launch digital rebate campaigns that are compliant by design, easy for customers, and powerful for marketers, without the operational burden. 

The result? Higher in-store trial, faster retail velocity, and deeper first-party insights.

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Why Digital Rebates Matter More than Ever

Today’s retail landscape is competitive. Consumers have endless choices, CAC is rising, and brands need new ways to influence purchase behavior at the shelf.

Digital rebates create a direct, measurable path from online engagement to in-store purchase. They work because they’re:
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• Fast and familiar — customers understand “cash back”
  
• Mobile-first — no apps or paper coupons
  
• Flexible — tailored to retail partners, regions, or launches
  
• Data-rich — every redemption becomes a first-party data moment
  
  

For brands, rebates become a lever that drives trial and creates a direct customer relationship that retail alone can’t provide.

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Why Rebates Are So Hard to Run In-House

Rebates sound simple, but executing them at scale is anything but. Behind every “Buy X, Get Y Back” offer sits a complicated operational stack.
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1. State-by-state regulations

Promotional rules vary dramatically by state, category, and retailer. Disclosures, age restrictions, “free” language, and eligibility must be handled carefully.
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2. Consent and communication requirements

SMS and email rebates require compliant opt-in flows (implicit, explicit, single opt-in, double opt-in). Managing this manually introduces risk.
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3. Receipt verification and fraud control

Retailers format receipts differently, making verification inconsistent without specialized tooling. Fraud attempts increase as scale grows.
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4. Payout logistics

Sending payments via Venmo, PayPal, ACH, or gift cards isn’t difficult — managing them at volume is.
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5. Customer support load

Customers often reply with questions (“Did my receipt go through?” “When will I get paid?”). Without automation, this becomes a burden.

All of this complexity makes rebates feel intimidating—which is exactly why Brij handles it behind the scenes.

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A Simpler Way: How Brij Makes Rebates Easy

Brij’s rebate platform is designed to make the entire experience intuitive for customers and low-lift for brands. Instead of stitching together tools and workflows, everything works in a single, compliant, branded flow.
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A clean, branded signup experience

Customers start on a mobile-optimized page that outlines the offer, the purchase requirements, and how to redeem. The brand controls the copy and visuals; Brij ensures it’s high-converting and compliant.
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Effortless opt-in via SMS or email

Whether a customer scans a QR code in-store, taps a short link in an ad, or discovers your offer online, Brij makes opting in simple and compliant with marketing consent laws.
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Fast, intuitive AI purchase verification

Customers submit receipts in seconds. Brij’s AI verifies the retailer, purchase date, line items, and quantity, ensuring fast, accurate approvals and reducing fraud. Customers aren’t bogged down with extra steps, and your team never touches a receipt. 

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Automated payouts

Once approved, payouts are triggered automatically within Brij. This creates a delightful customer experience and eliminates operational overhead.
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Ongoing, automated communication

Brij manages the full messaging flow: welcome, instructions, receipt received, approval, payout, and reminders. The tone stays on-brand while Brij handles all the transactional complexity.
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Real-time insights

Brands see how their campaign performs at every step – scans, opt-ins, submissions, approvals, and payouts – plus basket-level purchase insights that aren’t available through retailers alone.

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Customer Choice Payouts: A Better Way to Reward Customers

Most rebate platforms offer limited payout options, typically Venmo or PayPal. But, customers have different preferences, and limiting payout rails creates friction and lowers redemption.
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Brij’s Customer Choice payouts give consumers the flexibility to choose how they want to be rewarded:

• Visa virtual debit card
• Major retailer gift cards (Amazon, Starbucks, and more)
• PayPal, Venmo, or Cash App
• ACH bank transfer
• Charitable donations

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Brands control which options appear. Customers choose their preferred method. Everyone wins.

This flexibility dramatically improves redemption rates and sets Brij apart from platforms that lock brands into one or two payout rails.

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The Opportunity: What Rebates Unlock for Modern Brands

Digital rebates aren’t just a quick promotion; they’re a growth channel. When executed with the right platform, rebates become a powerful lever for revenue, data, and consumer relationships.
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Accelerated Retail Velocity

Rebates drive trial and repeat purchases at key retailers. Brands use them to support:

• New store rollouts
• Retailer partnerships
• Seasonal pushes
• New SKU launches

And, because Brij captures store-level insights, you get visibility into where velocity is strongest.
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First-Party Data Capture

Rebates transform anonymous in-store shoppers into identifiable, engaged consumers. This enables smarter lifecycle marketing, better segmentation, and more accurate attribution.
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Basket and Retailer Insights

Receipts reveal what else customers buy – from complementary products to cross-category patterns. These insights inform future promotions, product strategy, and retail pitches.
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Repeat Engagement

Brij’s flows make it easy to connect rebate participants to other experiences such as product education, DTC offers, warranties, sweepstakes, and more, turning a simple rebate into an ongoing relationship.

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Best Practices for Running High-Performing Rebate Campaigns

Keep the offer simple and compelling

Clear purchase requirements and strong value drive higher conversion. “Buy X, get Y free” or “Free after rebate” consistently outperform percentage discounts.‍

Leverage QR codes and short links everywhere

Use them on shelf talkers, on-pack stickers, endcaps, paid ads, influencer content, and email/SMS campaigns to maximize reach.‍

Use reminders to boost completion

Follow-up reminders (especially via SMS) significantly increase the number of customers who submit receipts after opting in. ‍

Align the campaign with retailer realities

Only promote products and sizes that are reliably in stock across your chosen retailers to avoid consumer frustration.‍

Use insights to inform your next activation

Look closely at retailer performance, basket insights, and conversion funnels to refine future offers and locations.

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Real Brij Brands, Real Results

Brij is powering rebate campaigns across beverage, CPG, and emerging brand categories, with meaningful results:‍

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Cann: High-Intent Engagement and Retail Trial at Scale

Cann partnered with Brij to launch mobile-first rebate campaigns that made in-store trial simple and instant for shoppers. 

The results were powerful: 60,000+ total engagements, including 23,000+ rebate scans and a strong 30% scan-to-registration rate. 

Brij handled verification, payouts, and customer communication automatically, eliminating operational lift for Cann’s team. 

With clearer visibility into retailer performance and shopper behavior, Cann now uses Brij-powered rebates as a dependable lever for driving retail velocity and informing future launches.‍

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Wandering Bear: Driving Whole Foods Trial

Wandering Bear used Brij’s platform to promote their Cold Brew Latte in store. The offer: buy a can, text your receipt, get paid. The simplicity of the consumer path + seamless payout helped drive trial in key retail doors (such as Whole Foods Market) and measurable retail lift.‍

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Health-Ade: Simple SMS rebates with automatic payouts

Health-Ade used Brij to run a “buy any two kombuchas, get venmoed back” rebate. Brij handled verification, communication, and Venmo payouts, turning a traditionally complex workflow into a hands-off growth channel.

Each of these brands used rebates not as a one-off promotion, but as a repeatable engine for retail velocity and data collection.

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Ready to turn rebates into a growth lever for your brand?

Rebates will always have complexity behind the scenes, but that complexity doesn’t need to live with your team.
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When managed through Brij, rebates become one of the simplest and most effective ways to:

• Influence in-store behavior
• Acquire new customers
• Capture first-party data
• Strengthen retail partnerships
• Reward consumers with a frictionless experience
• Understand real purchase behavior at the store level
  
  

Brij’s Rebates and Customer Choice payouts give brands the complete infrastructure they need — compliance, consent, verification, payouts, analytics — wrapped in an intuitive experience that customers actually enjoy.

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Book a demo with our team to see Customer Choice rebates in action and explore how your brand can start launching high-performing rebate campaigns with Brij today.