How a Beauty Brand Captures 200+ Daily Retail Customers While Expanding Nationwide with Brij

About the Brand 

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This fast-growing cosmetics brand became a viral sensation and a must-have beauty brand for the next generation. The team has translated this viral moment into massive omnichannel expansion, scaling from digital-native brand to global retail presence in just a few years. Today, the brand is available on TikTok Shop, Amazon, Ulta Beauty, Target, Costco, and Boots UK.

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The Challenge

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The brand’s rapid retail growth created a familiar but critical problem: they were selling everywhere, but didn’t know who their customers were.

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Across 1,550 Target doors, 1,030 Ulta stores, Costco warehouses, and Boots UK locations, customer data stays with the retailer. That means:

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• No visibility into who purchased
• No ability to retarget or nurture retail buyers
• Limited opportunity to drive repeat DTC purchases
• Reliance on promotions to drive retail lift

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With thousands of daily retail purchases, the brand needed a scalable way to:

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1. Convert anonymous retail buyers into owned contacts
2. Plug retail-acquired customers into their existing CRM ecosystem
3. Support retail-specific promotions like rebates without operational burden 

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The Brij Solution 

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The beauty brand implemented QR codes powered by Brij on product inserts to bridge offline purchases with their owned ecosystem.

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1. Sweepstakes-Based QR Inserts 

The team ran a sweepstakes where customers could scan and sign up for updates (via email)  for a chance to win $25.

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This experience lives on QR codes inside retail packaging, prompting customers to engage post-purchase.

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The sweepstakes model allowed the beauty brand to:

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• Reduce promo heaviness and liability
• Maintain strong incentive to scan
• Capture high-intent email subscribers
• Turn packaging into a consistent acquisition channel
  
  

Once scanned, users are automatically funneled into the brand’s existing Klaviyo welcome flow, ensuring immediate nurture, education, and cross-sell.

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2. SMS Rebates at Retail 

This beauty brand also uses Brij to power SMS-based rebate campaigns.

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Ulta Promotion: Buy any 3 products → Get $10 cash back

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Brij manages the full rebate process:

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• SMS entry
• Receipt upload
• Purchase verification
• Cash-back fulfillment

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The rebate program drives even higher daily engagement than the sweepstakes activation while simultaneously:

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• Capturing first-party data from SMS subscribers and receipt insights 
• Supporting retail sell-through
• Eliminating manual processing
• Delivering measurable retail ROI
  
  

3. Post-Purchase Education & Product Content

Beyond incentives, the beauty brand uses Brij QR flows to deliver:

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• How-to tutorials
• Product usage guidance
• Educational content
• Brand storytelling

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This reinforces product adoption and ensures viral-first customers become long-term loyalists.

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The Results

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By embedding Brij across packaging and retail campaigns, this brand has built a high-performing retail-to-DTC acquisition engine.

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Measurable Impact:

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• 200+ daily scans from sweepstakes inserts
• 98% submission rate on sweepstakes flow
• 370 daily scans from SMS rebate campaigns
• Seamless integration into Klaviyo welcome flow
• SMS list growth from rebate activations
• Reduced dependency on discounting

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Instead of losing customer relationships at checkout, the brand now systematically converts retail buyers into owned subscribers – at scale.

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What’s Next 

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As the beauty brand continues to expand across additional retail channels, Brij is the infrastructure that scales with them.

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With thousands of new retail doors and growing sell-through volume, the priority is clear: ensure every incremental retail expansion drives proportional first-party data growth.

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By standardizing on-package QR codes and rebate workflows, the team can:

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• Maintain consistent retail-to-DTC capture across retailers
• Support new retail launches with built-in acquisition
• Scale subscriber growth alongside distribution growth
  
  

For a brand that turned viral momentum into nationwide retail scale, Brij ensures that every new shelf placement isn’t just distribution; it’s a direct pipeline into long-term customer ownership.

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