How Wynk Outperformed Rebate Benchmarks and Drove $69K in Revenue with Brij

About Wynk

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Wynk is a hemp-derived THC beverage brand reimagining how consumers socialize, relax, and connect – without alcohol. Known for its modern branding and approachable formulations, Wynk offers a range of lightly dosed beverages designed to fit seamlessly into everyday occasions.

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As the brand continues to expand retail distribution nationwide, Wynk is focused on building direct relationships with customers beyond the shelf, turning retail moments into long-term brand engagement.

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The Challenge

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As Wynk scaled its retail footprint, the team faced a set of familiar but critical growth challenges:

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• Limited visibility into non-DTC customers purchasing Wynk products 
• Minimal first-party data capture from retail transactions
• Difficulty attributing retail velocity and trial to specific campaign
  
• Rebate programs that risked friction or low redemption without strong UX
  
• No direct path to remarket to retail buyers after purchase
  
  

Wynk needed a way to incentivize trial at retail while capturing actionable customer data without disrupting the in-store experience.

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The Brij Solution

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Wynk partnered with Brij to launch a QR and link-powered rebate program designed to drive retail velocity while converting in-store buyers into known, addressable customers.

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How  It Worked

• Wynk deployed QR codes in-store at POS and embedded the Brij experience link on drinkWynk.com under the website’s store locator section.

• Customers scanned the QR code to:
  
  • Sign up for a rebate
  • Text in their receipt
  • Receive payout directly via Venmo
    

• Brij handled:
  
  • Receipt validation and approvals
  • Payout orchestration
  • First-party data capture and attribution

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Customers discovered the rebate online or in-store and were routed to a Brij-hosted experience via QR code or link. Brij managed the full rebate lifecycle -- from customer sign-up and SMS-based receipt capture to automated validation, confirmation, and payout -- removing friction for shoppers while giving Wynk a single source of truth for retail attribution and first-party data. Brij delivered the rewards via Venmo.  

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Program Details

Wynk has launched five rebate offers since April 2025, with robust offers ranging from $5-$10 back, depending on the product purchased. 

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With Brij’s AI-powered no-code drag-and-drop builder, there was no need for designers or engineers. Wynk was able to easily create fully branded, mobile-first landing pages in minutes, ensuring the rebates were designed to minimize friction and maximize completion rates.

By using Brij, Wynk transformed rebates from a cost center into a data and growth engine, connecting retail purchases directly to owned customer relationships.

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The Results

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From launch through January 2026, Brij delivered measurable impact across data capture, revenue, and retail performance.

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Customer Data & Engagement

• 13.8K QR scans
• 4.6K customer phone numbers collected
• 34% registration rate
  
  

Rebate Performance

• 2,189 rebate submissions
• 99% approval rate, indicating high intent and low friction
  
  

Revenue Impact

• $56K in rebate-driven purchases
• $69K total attributed revenue
  
  

Wynk outperformed category benchmarks by 4–11 percentage points across the rebate funnel. These results signal strong customer intent and a seamless post-purchase experience.

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“Brij has become an important part of our retail growth strategy. The platform makes it easy to run consumer promotions that drive trial, collect actionable customer data, and attribute revenue back to specific campaigns. The robust attribution capabilities allow us to evaluate the impact of both digital and in-market programs, from website offers to in-store demos, event activations, and retail merchandising. Beyond the rebate itself, we've gained valuable insights into shopper behavior and retailer performance, helping us make smarter decisions across sales and marketing.” - Angus Rittenburg, Wynk CEO

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What’s Next

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Building on early success, Wynk is expanding its Brij-powered strategy in 2026:

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• Rebate Hub: Centralize evergreen rebates into a single QR code across the full product assortment.
  
• Retail Asset Refresh: Roll out a unified QR code across flyers, posters, clings, and shelf cards.
  
• Enhanced Web Experiences: Test richer web pop-ups and store-locator offers to drive conversion.
  
• Expanded First-Party Data Capture: Add email collection alongside SMS to fuel deeper CRM and remarketing.
  
• Custom Domains: Leverage branded short links for improved trust and retargeting performance.
  
• Forms & Surveys: Capture purchase context, retailer, dosage, and flavor preferences.
  

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With Brij, Wynk is continuing to turn retail moments into owned customer relationships and measurable revenue growth.

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