How Highpour More Than Doubled Its Mailing List with One Brij Sweepstakes

About Highpour

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Highpour is an innovative brand in the rapidly growing THC beverage space. As a fast-moving startup, Highpour has built a loyal following by offering premium, enjoyable products like seltzers, margaritas, and spirit alternatives. While its brand presence was growing, they wanted to better engage customers purchasing through retail channels, expand its direct audience, and capture valuable insights.

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The Challenge

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Highpour sought a solution to address several challenges as it looked to grow its brand presence and customer base:

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Capturing First-Party Data

Highpour's primary objective was to grow its email marketing list and build an owned audience for retargeting. With a relatively small newsletter audience, the brand needed a compelling way to turn unknown shoppers and social media followers into known contacts.

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Driving Retail Engagement

With products available in physical retail locations like Sprouts, Highpour needed a way to bridge the gap between the physical shelf and digital engagement, encouraging shoppers to interact with the brand beyond the initial purchase.

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Navigating Complex Implementations

As a lean team without a dedicated omnichannel resource, Highpour needed a solution that was straightforward to implement and manage without requiring extensive technical expertise or complex retail integrations.

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The Brij Solution

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Highpour partnered with Brij to create a dynamic, multi-channel sweepstakes experience. By offering a custom smoker from Mill Scale Metalworks as the grand prize, they incentivized consumers to engage with the brand and share its contact information.

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Multi-Channel Sweepstakes Experience

Brij enabled Highpour to seamlessly connect offline and online channels. The sweepstakes was promoted through in-store displays at Sprouts, social media collaborations, influencer marketing, and a dedicated landing page.

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Highpour even showcased the physical prize alongside a QR code in its in-store activation.  

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Unique trackable links were distributed across social media posts, influencer content, and the brand's link-in-bio, enabling Highpour and its partners (including Mill Scale Metalworks) to send audiences directly into the Brij experience. This meant that every influencer post and social share was tied back to measurable engagement data, giving Highpour full visibility into which channels were driving the most entries.

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Flexible Entry Methods

To maximize participation, the Brij-powered experience offered multiple entry paths. Consumers could enter for free via email submission, or earn additional entries by purchasing Highpour products online or uploading physical retail receipts directly through the Brij platform. Brij's receipt processing capability extracted rich purchase data from every upload – including product SKU, retailer location, purchase date, and price paid – giving Highpour a detailed view of exactly where and how their retail customers were buying.

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1st-Party Data Collection

The Brij platform served as the central hub for the campaign, capturing valuable first-party data from every interaction. This allowed Highpour to seamlessly route new contacts into its Klaviyo flows for ongoing engagement.

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The Results

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In just one sweepstakes campaign powered by Brij, Highpour achieved impressive outcomes:

• A 35% email capture rate, significantly outperforming the healthy industry benchmark of 15-20%.
• Over 1,300 total submissions, with an extraordinary 99% completion rate from those who initiated the experience.
• 99% of entrants were net new contacts, resulting in Highpour more than doubling its total email list.

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What's Next

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Highpour plans to build on the success of its first Brij-powered sweepstakes by expanding its promotional strategies. They aim to introduce more robust in-store marketing, including shelf talkers across additional retailers, and explore direct mail campaigns to target local audiences with strong brand affinity.

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By combining flexible campaign modules, seamless data capture, and multi-channel engagement into a single platform, Brij has helped Highpour unlock new audience growth, drive retail velocity, and enhance customer relationships across all touchpoints.

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