How Brij Helped Maude Make History... Twice

In March of 2022, Maude it became the first sexual wellness brand to launch in Sephora, starting with 20 SKUs online. In 2023, they became the first intimate care brand to launch in brick and mortar Sephora stores, with over 260 doors -- a win for Maude, Sephora, and women everywhere.

When Maude first met Brij, they knew they wanted to offer compliant product education and registration experiences - but building a custom solution would have been labor-intensive and costly. 

Additionally, because Maude is sold in over 30 countries, they also needed to ensure that they had a fully compliant solution that would be appropriately accessible for consumers in each location.

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Since partnering with Brij, Maude has implemented the solution for 2 critical use cases:

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1) Product Registration

Maude guarantees buyer satisfaction and offers replacements on defects and malfunctions for up to a year.  With Brij, Maude customers can register with the scan product packing and register in seconds. Since launching with Brij, 56% percent of scans have resulted in product registration.  

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2) International Compliance‍

In Europe, intimate care products are heavily regulated, and Maude needs to disclose important details like materials (lithium ion batteries, silicon, lubricant ingredients, etc.), charging instructions, and where it’s made. With 50 countries in the European Union and 24 languages that is a daunting feat. But with Brij, Maude can share these critical details in 13 of the most common languages in Europe, satisfying EU regulations. Head of eCommerce Max Nixon loves the geolocation aspect of Brij analytics and how he can see QR code engagements lighting up across the US and Europe. 

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3) First-Party Data Collection from Retail

Historically, Maude had zero recourse to engage customers in a channel like retail - a "black box" as Max noted. _‍“Previously we had no insights. Brij shines some light into what was opaque. It’s progress.” The team is excited to leverage this data as they expand to regional retail partners.

Next, Max is excited to use the Brij survey functionality to collect zero-party data from retail buyers.

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Since launching with Brij, Maude has seen:

• 24K+ experience engagements; with roughly 3 consumer engagements for every scan
• 3K+ registrations/sign-ups
• 38% of scans leave the Brij experience to go to Maude’s website.