How Skullcandy Captured ~60,000 Customers in Just 6 Months with Brij

Skullcandy is a globally recognized audio brand, known for its innovation in headphones, earbuds, and lifestyle-driven design. With a loyal following among action sports and music communities, Skullcandy has always pushed boundaries in sound, style, and accessibility. As Skullcandy continues to scale their retail footprint and expand globally, their team needed a way to identify and engage every customer, no matter where the purchase took place.

Despite having a strong digital presence, Skullcandy faced key challenges in connecting with their broader customer base:

• Unknown Retail Customers: The brand lacked visibility into who was purchasing through retail and marketplaces.
  
  
• Fragmented Registration Process: Customers had no clear, engaging path to register products or learn more post-purchase.
  
  
• Global Activation Needs: As a global brand, Skullcandy needed a scalable solution that worked across international markets from a data compliance and ops perspective.
  
  
• Driving App Downloads: Increasing app adoption was a priority to strengthen long-term customer retention.
  
  

Event Engagement & Digital Drops: Skullcandy frequently sponsors events and launches limited-edition products, requiring flexible, no-code, digital experiences for short-term activations.

Skullcandy partnered with Brij to turn every product, event, and campaign into a channel for first-party data capture, product education, and customer engagement:

• Universal Product Registration Flow: Brij created a mobile-first registration experience accessible via branded QR codes. Customers could register products whether purchased in-store, online, or through a marketplace.

• Global Flexibility: Brij’s infrastructure allowed Skullcandy to launch these experiences globally, adapting language, content and flows across regions.
  
  
• Improved App Download Funnel: Previously, Skullcandy’s post-purchase experiences drove directly to app download, causing significant drop-off. With Brij, customers first enter their email during product registration, becoming known users. Skullcandy can now enroll these customers into follow-up nudge flows that encourage app downloads over time, resulting in higher engagement, better data capture, and a more personalized post-purchase journey.
  
  
• Interactive Product Education: All experiences include rich content such as usage guides, videos, and product feature overviews to help customers get the most out of their Skullcandy gear.
  
  
• Event & Launch Support: The same Brij-powered experiences were deployed for product drops and in-person events, enabling Skullcandy to capture emails and phone numbers from attendees and drive merchandise purchases on-site.
  

In less than 6 months with Brij, Skullcandy delivered one of the highest-performing engagement programs in the audio category:

• 11,000+ scans/clicks per day across all Brij-powered experiences
  
  
• ~20% scan-to-registration rate, far above industry averages
  
  
• Global experience activation across retail, digital, and live events
  
  
• Improved app download journey through follow-up flows, increasing conversion and personalization
  
  

Increased CRM growth through first-party email capture at the moment of registration

Skullcandy plans to continue expanding Brij-powered experiences across new markets, product lines, and retail partnerships. They’re also planning to implement Brij’s new capabilities with Meta Omni Channel ads. This will enable data collected via Brij from offline + retail purchases, directly into Meta Omni Ads, enabling the Skullcandy team to connect the full customer journey and drive sharper, higher-ROAS campaigns. With Brij as a core part of their global growth strategy, Skullcandy is transforming every customer interaction into a long-term relationship.