How Chamberlain Coffee Boosted Retail Sales With Sweepstakes

Chamberlain Coffee, founded by digital creator Emma Chamberlain, has quickly become a beloved brand in the specialty coffee space. Known for its sustainably sourced beans and innovative blends, the brand offers a fresh take on at-home coffee experiences. With a loyal online following and growing retail presence, Chamberlain Coffee is redefining how consumers engage with coffee both online and offline.

Despite their strong online community, Chamberlain Coffee sought to amplify their retail presence and drive in-store sales. They needed a solution to:

• Boost foot traffic to retailers carrying Chamberlain Coffee products.
• Incentivize purchases while staying compliant with sweepstakes regulations.
• Collect first-party data to better understand customer purchase behavior and bring retail customers into an owned audience to be used for remarketing.

Given Emma Chamberlain’s influence and her audience's appetite for unique experiences, the brand envisioned a campaign that blended retail activation with a personal touch from Emma herself.

Chamberlain Coffee partnered with Brij to launch a nationwide sweepstakes designed to drive retail sales and delight customers. The sweepstakes offered participants a chance to meet Emma Chamberlain and have her personally redesign their coffee corner—a dream come true for her fans.

Here’s how the campaign worked:

• Customers who purchased Chamberlain Coffee from any retailer could upload their receipts via Brij’s digital experience.
• Beyond entering the sweepstakes, customers could access brewing tips, product details, and Emma’s personal coffee recommendations.
• Brij managed the entire sweepstakes process, including drafting rules, handling registration and bonding, winner selection, and tax compliance.

To facilitate receipt-based entry, Brij developed a sophisticated AI-powered receipt scanning solution. Here’s how it worked:

• Customers uploaded a picture of their retail receipt.
• Brij’s AI analyzed the image, extracting key data such as line items, quantities, and prices.
• The system identified Chamberlain Coffee products and validated the purchase in seconds, ensuring a seamless and accurate sweepstakes entry process.

This campaign was seamlessly integrated with Chamberlain Coffee’s marketing and retail sales teams, ensuring a cohesive strategy across social media, email, and in-store displays.

‍

Over the course of two months, Brij’s platform delivered outstanding results:

• 750+ purchases were driven by the sweepstakes campaign.
• 36,000 engagements across the campaign, with nearly 9,000 email captures.
• An impressive 24% registration conversion rate, signaling a seamless user experience.

Additionally, the sweepstakes enhanced Chamberlain Coffee’s retail relationships, leading to improved shelf placement and in-store signage—further supporting retail velocity.

Building on the success of this campaign, Brij’s engineering team is developing an automated basket analysis solution. This advanced tool will further enhance receipt scanning capabilities by instantly identifying which products on a receipt belong to Chamberlain Coffee.

The solution will provide:

• Deeper purchase insights, helping Chamberlain Coffee understand product-level performance.
• Faster validation of sweepstakes entries, ensuring a smooth customer experience.
• Enhanced marketing strategies, using basket data to inform targeted promotions and upsell opportunities.
• Custom metrics to gauge individual purchase behavior across different retailers

By automating these processes, Chamberlain Coffee will be able to unlock even more value from their campaigns, driving growth across both digital and physical retail channels.