How Mijenta Tequila Achieved a 40% Sweepstakes Entry Rate

Mijenta Tequila is an award-winning, artisanal tequila brand rooted in a commitment to sustainability, craftsmanship, and community. With a focus on using the finest agave and a dedication to environmental responsibility, Mijenta has built a reputation for premium quality and transparency. As the brand continues to expand its reach, Mijenta sought to enhance customer engagement through interactive experiences that educate consumers about the brand’s mission and offerings.

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Mijenta Tequila aimed to:

• Engage consumers through a visually compelling sweepstakes experience.
• Test a rebate experience alongside the sweepstakes to explore future promotional opportunities.
• Deliver robust product education about their sustainability initiatives, certifications, and production process.
• Capture first-party data across retailers and restaurants to identify unknown customers.

Mijenta partnered with Brij to create an interactive and visually stunning digital experience that seamlessly combined sweepstakes, rebates, and product education. The Brij platform provided:

A Beautiful, Branded Sweepstakes Experience

Mijenta launched a holiday sweepstakes featuring high-quality imagery, carousels showcasing prizes like a custom-branded tequila glass, a bar cart, and more.

Integrated Product Education

Experiences included in-depth content about Mijenta’s sustainability initiatives, packaging made from agave waste and recycled glass, B-Corp certification, and charity partnerships.

Rebate Trial for Future Engagements

Customers could trial a rebate experience by submitting their receipts to a Brij hosted SMS number to receive cash back via Venmo, applicable to either on-premise (restaurant) and off-premise (retail) purchases depending on which they frequented.

First-Party Data Capture

Customers provided their information to enter the sweepstakes, giving Mijenta valuable insights into their retail audience for future marketing efforts.

Through Brij’s platform, Mijenta achieved strong engagement:

• 40% registration rate for the holiday sweepstakes, demonstrating high consumer interest.
• 500 registrations in three months during a small trial run, proving the effectiveness of the experience.
• A beautifully designed sweepstakes module that included a bespoke branded carousel featuring rotating products.

Mijenta Tequila plans to build on the success of this initiative by:

• Creating experiences for their limited Symphony Series No. 2, accompanied by the product story, taste notes, and a cocktail recipe.
• Running a Summer sweepstakes, inspired by the success of their Holiday campaign.
• Expanding their rebate program across additional retailers and restaurants.

By integrating interactive experiences with brand storytelling, Mijenta has successfully engaged customers while reinforcing their sustainability-driven mission.