How MyMuse Captured 10,000 Customer Profiles Through Warranty Registration

MyMuse is India's first luxury intimate wellness brand, dedicated to making intimacy easy, approachable, and fun for people everywhere. Their product range includes massagers, lubricants, oils, games, and accessories designed for individuals and couples.

MyMuse sought to enhance their customer experience by providing comprehensive product onboarding, facilitating warranty registrations, and collecting valuable first-party data. More specifically, they aimed to:

Educate Customers‍

Offer detailed guides and resources to help customers understand and effectively use their products.‍

Facilitate Warranty Registration‍

Implement a seamless process for customers to register their products and activate warranties.‍

Collect First-Party Data‍

Gather insights on customer demographics and preferences to inform future product development and marketing strategies.

Drive User-Generated Content and Reviews

‍Encourage customers to create and share content, such as reviews and testimonials, to build brand credibility and community engagement.

MyMuse partnered with Brij to deliver tailored web app experiences that enhanced customer engagement, streamlined warranty registration, and collected valuable first-party data.

The Brij platform provided:

Seamless Product Registration‍

Customers could easily activate their product warranties by entering their name, email, and purchase details.

Extended Warranty Incentives:

To extend their warranty by 50 days, customers completed a brief survey capturing valuable data, including:some text

• Gender
• Relationship status
• Purchase motivation (e.g., specific features of the product)
• Prior experience with vibrators
• Where they first heard about MyMuse

‍User-Generated Content Capture‍

Customers were encouraged to create 15-30 second video reviews or upload photos of their products (also in exchange for extending warranty length), which could be used as UGC for marketing purposes.

Review Facilitation‍

A streamlined process allowed customers to leave product reviews on MyMuse’s website or Amazon with ease.

Educational Resources and Offers‍

The experiences featured video guides, intimacy tips, downloadable resources, and a 15% discount code for additional purchases.‍

Customer Insights‍

Data collected through the platform provided MyMuse with actionable insights into customer demographics, purchase motivations, and product usage, enabling better marketing and product development.

Since implementing Brij's digital experiences, MyMuse achieved significant results, surpassing revenue goals and bolstering customer engagement.

• 15,000+ site visitors
• ~10,000 individual product warranty registrations
• 30,000+ scans and 100k+ engagements across all massager products.

By combining innovative product onboarding, seamless warranty registration, and strategic data collection, Brij helped MyMuse redefine their customer experience and establish themselves as a leader in India’s intimate wellness market.

MyMuse plans to build on this success by:

Expanding Educational Content‍

Developing additional guides and resources to further support customers’ wellness journeys.‍

Using 1st-Party Data to Refine Cohorts

‍Using information collected from surveys (that were used to extend product warranty) to create cohorts that will inform marketing and product distribution

Scaling UGC Efforts‍

Encouraging more reviews and content submissions to continue fostering trust and community engagement.