How Once Upon a Farm and Serenity Kids used Brij For AB 899 Compliance

With California’s AB 899 requiring baby food brands to make heavy metal test results accessible to consumers, Serenity Kids and Once Upon a Farm saw an opportunity to further their missions by delivering transparency in a parent-friendly, intuitive way.

Serenity Kids and Once Upon a Farm are pioneering baby food brands dedicated to providing clean, nutrient-rich products to families. Both brands share a commitment to transparency, safety, and quality, setting the bar for the industry by adhering to and exceeding U.S. and international safety standards.

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The new AB 899 regulation introduced a unique set of challenges for Serenity Kids and Once Upon a Farm:

Managing Test Results at Scale‍

Both brands needed a scalable solution to house and manage heavy metal test results across extensive product portfolios with frequent testing requirements.‍

Linking Test Results to Products‍

They sought a way to connect test results to individual products, enabling parents to easily access the specific data they needed.‍

Delivering a Parent-Friendly Experience‍

Static PDFs may satisfy compliance but fail to build trust. Both brands wanted to elevate the experience, making test results easy to access and understand while reinforcing their commitments to transparency and quality.‍

Future-Proofing Compliance‍

As regulations like AB 899 evolve, Serenity Kids and Once Upon a Farm needed a flexible solution that would scale with changing requirements without ongoing technical investment.

Both brands recognized that a DIY solution could be resource-intensive and difficult to scale. They turned to Brij to streamline compliance while using transparency as a competitive advantage.

Brij partnered with Serenity Kids and Once Upon a Farm to create comprehensive solutions that not only fulfilled AB 899 compliance requirements but also aligned with their brand values.

Dynamic QR Codes for Product-Specific Transparency‍

Brij enabled both brands to assign dynamic QR codes to product packaging, allowing parents to scan and access heavy metal test results for specific SKUs. These codes were seamlessly integrated across their product lines, from baby food pouches to kid snacks.

Parent-Friendly Experiences‍

Brij transformed static PDFs into dynamic, interactive experiences, enabling parents to:some text

1. View test results in a clear, accessible format.
2. Explore brand context, including testing protocols and commitments to safety.
3. Learn about additional resources like the FDA’s “Closer to Zero” initiative and tips for reducing heavy metal exposure.

Centralized, Scalable Database Management‍

Brij provided centralized databases for test results, allowing both brands to:

• Retain ownership of their data.
• Simplify bulk uploads from labs.
• Ensure multi-user access for seamless updates across teams.‍

A Future-Proof Solution

Brij’s platform is designed to evolve alongside regulatory changes, ensuring both brands stay ahead of compliance requirements without additional technical development.

While adoption is still in its early stages, Serenity Kids and Once Upon a Farm have already set the standard for transparency in the baby and kids’ food industry.

• Improved Accessibility: Parents can easily access test results specific to the product they purchased, building trust and reinforcing brand credibility.
• Operational Efficiency: Both brands have streamlined the process of managing and sharing test results, saving time and resources.‍
• Enhanced Brand Differentiation: By going beyond compliance, Serenity Kids and Once Upon a Farm use transparency as a competitive advantage, strengthening their positions as leaders in the industry.

Both Serenity Kids and Once Upon a Farm plan to build on their Brij-powered transparency initiatives:

• Expanding dynamic QR codes to additional SKUs as new products are launched.
• Using data from Brij to better understand parent behavior and refine their transparency messaging.
• Advocating for higher transparency standards across the baby and kids’ food industry, setting a benchmark for competitors to follow.

By partnering with Brij, the two brands have turned a compliance challenge into an opportunity to deepen trust with parents, simplify operations, and further their missions of providing the best for families.