How Once Upon a Farm drove 50% redemption with Brij rebates

Once Upon a Farm is Jennifer Garner’s health bar brand. 

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They recently launched a new line of frozen oat bars in Target. 

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And used Brij’s rebate solution to support retail velocity. 

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The rebates were shared digitally in two places: email and Facebook chat group.

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They also promoted 2 types of rebates: a buy-on-get-one and a free bar. 

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Here are the opt-in conversion rates:

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– 38% opted into BoGo 

– 87% opted into free bar. 

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It’s cool to see the jump in conversion from what is effectively 50% off versus a freebie. 

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38% conversion is still pretty awesome - Once Upon a Farm gets all these people’s mobile numbers for remarketing campaigns!

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Since this is a rebate, buyers need to go to the store, buy the bars, and upload their receipts.

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It requires extra effort for the customer, so there is more drop-off at this step.

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– 33% uploaded for BOGO offer

– 49% uploaded for the free bar.

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The effective conversion rates for both programs:

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• 13% got a rebate on BOGO
• 50% got a rebate on a freebie

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Note that classic coupon redemption rates are sub 1% and 2-4% for digital coupons.

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So compared to a traditional paper coupon, that’s a >13x improvement and ~3x improvement on digital coupons. 

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Way to go, Once Upon a Farm!