How Turtlebox Captured 17,000 Unknown Customers To Drive $40,000 in Incremental Revenue

Turtlebox is the ultimate outdoor speaker brand, delivering rugged, waterproof, and high-volume sound built for adventure. Designed for durability and high-performance audio, Turtlebox has become a favorite among outdoor enthusiasts, from campers to tailgaters to event-goers. While their speakers are built to last, Turtlebox wanted to enhance the customer experience with seamless product registration, accessory upsells, and deeper engagement at outdoor events.

As Turtlebox expanded its dealer network and significantly invested in field marketing, the brand recognized the need for a more effective way to educate consumers, capture first-party data, and measure the impact of its retail and event activations.

Simplifying Product Registration & Warranty Activation

Turtlebox wanted to streamline the process of product registration to encourage more customers to activate their warranties.

By doing so, they could ensure warranty coverage while establishing a direct relationship with buyers for future engagement.

Capturing First-Party Data for Remarketing

Since many Turtlebox customers purchased through retail dealers rather than DTC, the brand lacked visibility into who was buying their products.

Turtlebox needed a way to capture email addresses and phone numbers at the point of product registration to bring retail customers into their owned marketing channels for future engagement and upsell opportunities.

Enhancing Event Engagement & Measuring Impact

As a sponsor of numerous outdoor events, Turtlebox sought to connect with event attendees, capture their information, and evaluate the effectiveness of their event sponsorships.

Educating Consumers on the Brand Story

Turtlebox isn’t just about speakers—it’s about adventure, durability, and high-quality sound built for the outdoors.

The brand wanted a way to educate consumers on what makes Turtlebox unique, fostering stronger brand loyalty and advocacy.

Turtlebox partnered with Brij to create a branded QR code-powered experience that enhanced customer engagement across both retail and event activations.

By integrating product registration, customer insights, upsells, and brand storytelling into one seamless experience, Brij provided Turtlebox with a scalable solution to connect with their audience and measure marketing effectiveness.

Effortless Product Registration & Warranty Activation

Customers could quickly register their Turtlebox speaker, activating their warranty while allowing the brand to capture key first-party data. This ensured a direct line of communication with buyers for future engagement, support, and marketing efforts.

Accessory Upsells

Immediately after registering their speaker, customers were directed to shop for Turtlebox accessories, such as speaker feet, chargers, straps, and anchors. This frictionless integration drove additional purchases from newly registered customers and increased overall DTC revenue.

Customer Feedback Collection

To gain deeper insight into its audience, Turtlebox embedded a feedback module in the Brij experience. After registering their product, customers were prompted to answer questions on:

• Where they purchased their Turtlebox (DTC, Amazon, or retail)
• Their satisfaction level on a scale of 1-5
• Their likelihood of referring Turtlebox to a friend

This data provided valuable insights into consumer sentiment while helping inform future marketing and product strategies.

‍Event Attendee Engagement & Sales‍

As part of its event marketing strategy, Turtlebox used Brij to capture emails and phone numbers from event attendees, allowing for post-event remarketing. Within the experience, attendees could:

• Purchase a Turtlebox speaker directly from the platform.
• Shop for Turtlebox accessories, including branded hats, which became popular as event souvenirs.

This approach allowed Turtlebox to extend the value of its event activations beyond in-person interactions and drive measurable ROI.

‍Brand Storytelling

‍Turtlebox leveraged Brij to communicate its brand story and educate consumers on what makes its speakers unique. A dedicated module within the experience featured:

• An embedded video highlighting the brand’s mission and commitment to building the ultimate outdoor speaker.
• Key product benefits, such as durability, waterproof design, and high-volume output.
• Additional content reinforcing Turtlebox’s connection to adventure, outdoor culture, and quality audio performance.

Branded QR Code Experience

‍To ensure a seamless and visually appealing entry point, Turtlebox implemented a custom-designed QR code that mimicked the look of a Turtlebox speaker, complete with the Turtlebox logo in the center.

Since launching with Brij, Turtlebox has seen strong engagement and revenue growth:

• 150,000+ total engagements, showcasing high customer interest across retail and event activations.
• 17,000+ product registrations, building a direct line of communication with customers.‍
• $40,000+ in DTC revenue, generated from newly registered customers purchasing accessories and additional products.

Building on the success of its Brij-powered product registration and event engagement strategy, Turtlebox plans to:

• Expand accessory upsells by introducing personalized accessory recommendations based on registered products.
• Enhance event engagement by integrating exclusive offers and limited-time promotions within the Brij platform.
• Use insights from product registrations and event interactions to drive targeted email and SMS campaigns, increasing repeat purchases and customer lifetime value.

By streamlining product registration, capturing first-party data, and integrating upsell opportunities within a seamless digital experience, Brij has helped Turtlebox deepen customer relationships and drive significant revenue growth.