Why Lalo chose Brij

Lalo is a customer-first brand that is obsessed with the customer experience. They don’t want to ask people to type in a URL or send them to YouTube because it pushes work on the customer. 

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With Brij, sharing instructions with busy parents is easy and seamless. Lalo’s user manuals have QR codes that send people to customer care videos. It makes for a much more thoughtful unboxing experience. 

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Brij is super simple to the point, and Lalo has been able to train multiple people on the platform to be self-sufficient. They are spinning up new Brij experiences every week. 

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With its most recent toy product launch, Lalo uses Brij to share educational content that goes with the toy and subscription options for people who made a one-time purchase.

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Michael, the CMO of Lalo, says, “Many people think QR code is a commodity, but Brij is so much more.”

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Brij lets you create a dynamic experience, and there is so much you can unlock without a lot of work. And it’s a better experience for customers. 

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On the horizon, Lalo hopes to use Brij to help with omnichannel data capture and attribution.